Hewlett-Packard Raises the Bar in Channel Fulfillment

Benefit:
Hewlett Packard improves dynamic channel demand fulfillment process. Key areas of improvement include increased commit accuracy and reduced commit response time, Advertising/Promotion period planning, increased use of supply and reduced manual planning effort.

Solution:
The ICON Dynamic Customer Fulfillment solution includes user-defined business rules for allocations, substitutions, supply pooling, demand shaping, locking previous commits vs. new demands, shortage resolution and balancing CTO vs. channel demand.